August 15, 2022



ByteDance to launch one other social media app?

ByteDance, the mum or dad firm for TikTok, is anticipated to launch one other social media app known as Kesong.(Supply – Shutterstock)Social media apps now have extra enterprise worth in them as an alternative of simply being platforms for leisure, communication, and such. In reality, extra companies at the moment are counting on social media platforms to not solely attain out to extra prospects but in addition increase their gross sales.However there’s a drawback that arises from this as properly. Extra customers at the moment are complaining about how social media platforms are “spying” on them and making choices for them. That is principally because of the algorithms in social media apps like Instagram and Fb that are likely to match merchandise based mostly on conversations and actions on the platforms.On the identical time, Chinese language-owned social media apps like WeChat and TikTok have additionally been accused of doing comparable strikes. TikTok specifically was nearly banned within the US when the app was claimed for use for espionage functions. The transfer led to Oracle finally housing and managing TikTok’s knowledge within the US.Regardless of the issues caused by way of social media knowledge, its adoption nonetheless continues to develop globally. Presently, the world’s most downloaded social media apps embody TikTok with 656 million downloads, Instagram with 545 million downloads, Fb with 416 million downloads adopted by WhatsApp, Snapchat, Twitter, MX Taka Tak, Discord, WeChat, and Josh, all with over 100 million downloads globally.Apparently, apps like Instagram, Fb, and WhatsApp are banned in China. As such, ByteDance, the mum or dad firm for TikTok, is anticipated to launch one other social media app known as Kesong. In keeping with a report by SCMP, Kesong is designed for younger customers to share their life-style and hobbies and is anticipated to compete towards the Chinese language social e-commerce platform Xiaohongshu. The Instagram-like platform has over 200 million energetic customers.Citing a 36kr report, SCMP states that the brand new app marks ByteDance’s newest effort to introduce an Instagram service in China. The corporate has beforehand launched two comparable apps, Xincao in 2018 and Xintu in 2019. Each of these apps did not take off and had been finally discontinued.China at the moment has over 1.02 billion social media customers and can also be dwelling to probably the most variety of smartphone customers in addition to dwelling to the largest e-commerce market. Social media apps within the nation have already been leveraged by e-commerce gamers with some platforms even launching their very own shoppertainment platforms to get extra prospects.Youthful prospects or Gen-Zs specifically have been confirmed to choose enterprise approaches by means of social media apps regardless of issues about privateness and such. For ByteDance, Kesong would mark the subsequent chapter on the way it plans to dominate the social media trade. With TikTok already being probably the most downloaded app globally, it is going to be attention-grabbing to see how Kesong performs within the Chinese language market and if the app would finally make its method to the worldwide stage.
Aaron RajAaron enjoys writing about enterprise know-how within the area. He has attended and coated many native and worldwide tech expos, occasions and boards, talking to a number of the greatest tech personalities within the trade. With over a decade of expertise within the media, Aaron beforehand labored on politics, enterprise, sports activities and leisure information.

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